This chapter opens with the gap between the discourse of home and the discourse of entertainment. Ulmer summarizes it by pointing out that the departure from home is motivated by the insufficiency of home - there is something incomplete about the experiences gain from the home, and this incompleteness bear repair from outside. Entertainment is the first forays into the magical outside in order to discover these needed experiences.
Ulmer then goes on to talk about how impressions of famous people are generally boiled down to a few standout traits - Elvis's snarl and hair is enough to summon's people's memory of the man. The website "Cats that look like Hitler" is a testament to this - two general markings (his moustahce and side-part) are enough to fill the role.
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